Devold

Photo: Frank.

Hugo Design and FRANK. is a well proven, hard to beat combo for anyone looking to update their packaging design. Devold Of Norway were looking to do precisely that. In addition to the neat graphics and branding provided by FRANK. Hugo redesigned the structural packaging for their product range, unifying the different products into a family. We invented a smart new hook for the packaging that is much less likely to fail when hanging in stores. Also, because it’s not glued or riveted to the cardboard box like most, you can easily disassemble and recycle the box and hook separately. It was our small way of saying thanks to the beautiful nature into which we venture, perhaps while wearing wool from Devold…

Photo: Frank.

Photo: Frank.

Photo: Frank.

Photo: Frank.

Photo: Frank.

Photo: Frank.