Agency Mission // Designers: Gøril Torske, Sigrid Pfanzelter, Kine Ugelstad and Geir Lysbakken. // Illustrator: Katinka Pisani Sundhagen. // Copy: Dag Evjenth // Product design: Hugo industriesign. // Photography: Veslemøy Vråskar.

New Day is a healthy, tasty alternative to convenience food for people on the go. Developed by BAMA for Reitan Convenience and inspired by the tastes of Mediterranean- and Arabic cuisine, the range includes delicious focaccias, fresh sandwiches, crispy salads and tangy wraps.  Hugo’s contribution on packaging designs are a significant part of the brand identity developed by Mission. Watch full case here